History

Hotel Serwir was founded in November 1966 by Joseph Serwir. After years of success, the hotel was transferred to sons Luc and Marc. Both brothers ran the hotel until Eddy Vermeersch took over in 1999.

Eddy Vermeersch is the founder of Stars of Flanders, the former Flanders Hotel Holding from Sint-Martens-Latem. After his death, his sons Dimitri and Serge took over the group. Serge in particular is responsible for the daily management of Hotel Serwir.

Stars of Flanders is a family hotel group. The holding company has been operating the established Auberge du Pêcheur for years. The group also owns the Gosset Hotel in Groot-Bijgaarden, B&B Charl's in Knokke-Heist and catering company Diner Privé in Brussels.

Stars of Flanders continues to innovate. Since the group took over Hotel Serwir, the number of rooms has been steadily expanded from 37 to 55. In 2017, the hotel capacity was expanded with 24 luxurious Superior Rooms. The hotel now has no fewer than 78 rooms.

Hotel Serwir regularly receives prominent guests from the political world, but also business leaders, sportsmen and famous stars from the television world. Hotel Serwir has developed into a meeting point in the Waasland.